About New Atlas Trading Co., Ltd.

New Atlas Trading Co., Ltd. is a leading supplier of Operating Supplies & Equipment (OS&E) solutions based in Bangkok, Thailand. Founded in 2012 by Managing Director Veera Sachdev, New Atlas began as a family-run business, initially serving hotels in Thailand and Myanmar. Through years of steady growth and market expansion, we now proudly serve clients across Southeast Asia and the Maldives, earning a trusted reputation in the hospitality industry.

Global Partnerships

We are proud to partner with leading hospitality brands from around the world. These partnerships enable us to deliver top-tier products that cater to the diverse needs of hotels and resorts, ensuring high-quality solutions that enhance guest experiences.

Trusted by Prestigious Hotel Operators & Owners

Our dedication to quality and service has made us the preferred supplier for over 80 renowned hotel brands, including Aman, Rosewood, Mandarin Oriental, Four Seasons, Ritz-Carlton, Fairmont, Marriott, Melia, Anantara, Dusit Thani, and many more.

Comprehensive Scope of Supply - Pre-Opening & Operating Supplies

We provide an extensive range of products covering everything a hotel needs for both pre-opening and ongoing operations. Our key segments include:
  • Guest-room products
  • F&B solutions
  • Kitchen & banquet equipment
  • Housekeeping & linens
  • Outdoor, festivities, and kids’ products
  • Spa & pool solutions

Core Services: OS&E, Supply Chain Management & Local Expertise

  • OS&E Brand Representation & Global Sourcing: We collaborate with world-class brands and global suppliers to offer premium products that elevate hotel operations and create exceptional guest experiences.
  • Supply Chain Management: Backed by a global network of freight forwarders and consolidation hubs, we provide seamless and cost-effective logistics solutions for all the products we supply.
  • Local Expertise: With a deep understanding of Thailand’s import structure and an experienced local team, we offer DDP (Delivered Duty Paid) services to ensure smooth and hassle-free fulfillment.

Global Reach & Local Expertise: A One-Stop Supply Model

Combining our international network and local know-how, we provide a unique procurement solution that streamlines the entire process—from sourcing to delivery—allowing hotels to focus on delivering world-class service to their guests.

Download company profile button

Our Team

Managing Director : Veera Sachdev

Background

Veera comes from an international trading background dealing with the import and export of commodities across the globe. His extensive travels, business acumen and a flair for cost-effective supply chain management led him to establish New Atlas Trading in 2012. His vision and ability to deliver what he promises has made New Atlas a preferred partner for more than 80 properties in Thailand and the Maldives.

Education

Bachelors of Economics, Thammasat University International Program

Head of Operations : VInny Sethichaiyen

Background

Vinny’s strength is her management consulting background. Almost a decade of work in PwC dealing with multiple projects with regards to procurement, supply chain and people management.

She joined New Atlas Trading in 2019 and has built on the company’s vision and operations, expanding client databases to include multinational hotel chains and strengthening relationships with global brands – resulting in competitive price and faster lead time to our clients.

Education

  • Masters of International Development, La Trobe University, Melbourne, Australia
  • Bachelors of Business Administration, Mahidol University International College

Past Exhibitions

Hotel Asia Maldives 2019

Hotel Asia Maldives 2022

Hotel Asia Maldives 2024

The Hotel Show Dubai 2022

Architect 2022

TILOG Logistics Expo