About New Atlas Trading

AN OS&E HOSPITALITY SOLUTIONS COMPANY

About US

New Atlas Trading Co., Ltd. is a Bangkok-based specialist in Operating Supplies & Equipment (OS&E) for luxury hospitality projects. Since 2012,
We have supported hotel owners, operators, procurement teams and consultants across Thailand, Southeast
Asia and the Maldives — delivering structured, end-to-end OS&E solutions for both pre-opening and operational phases.

We don’t just provide catalogues. We deliver tailored OS&E solutions for complex projects.

New Atlas Trading Co., Ltd. is a Bangkok-based specialist in Operating Supplies & Equipment (OS&E) for luxury hospitality projects.
Since 2012, We have supported hotel owners, operators, procurement teams and consultants across Thailand, Southeast Asia and the Maldives — delivering structured, end-to-end OS&E solutions for both pre-opening and operational phases.

We don’t just provide catalogues. We deliver tailored OS&E solutions for complex projects.

Download Company Profile

Our Scope includes

What We Do

We provide single-source OS&E coverage across all hotel departments, enabling procurement teams to consolidate supply under one partner.

Guestroom OS&E

Food & Beverage Solutions

Banquet & Event Systems

Kitchen & Culinary Equipment

Lobby FOH & Service

Wellness, Recreation, Spa

Our scope allows hotels to reduce supplier fragmentation while maintaining brand and operational consistency.

Our Project Execution Framework

Our scope allows hotels to reduce supplier fragmentation while maintaining brand and operational consistency.

BOQ & Specification Alignment

We review project BOQs, align brands to operator standards, and coordinate sampling and mock-ups to ensure readiness before opening.

Strategic International Procurement

Through a curated global supplier network, we provide brand-aligned and specification-optimized solutions suited to project budgets and timelines.

Import, Consolidation & Local Execution

With deep expertise in Thai import regulations and regional logistics, we manage consolidation, customs clearance, and site delivery — including DDP services where required.

Trusted by Leading Hospitality Brands

New Atlas has supported over 100 hospitality projects, working alongside globally recognized operators and owners across Thailand and the Maldives. Our portfolio includes luxury resorts, urban five-star hotels, destination dining concepts and large-scale pre-opening developments.
We are trusted because we deliver — on specification, on timeline and on accountability.

International Reach. Local Execution.

We combine international brand partnerships with local operational control.

This allows us to provide:
Consolidated global procurement
Controlled landed costs
Thai import and customs expertise
After-sales service and replenishment continuity

Our presence in Bangkok ensures that support continues well beyond project completion.

Our Team

Leadership

Veera Sachdev

Managing Director

With a background in international trade and global supply chain operations, Veera founded New Atlas Trading in 2012 with a clear focus on hospitality OS&E specialization. His experience in cross-border procurement and logistics has shaped the company’s structured approach to project execution and import management across Southeast Asia.

Vinny Sethichaiyen

Director of Operations

Vinny brings nearly a decade of management consulting experience at PwC, specializing in procurement strategy, supply chain optimization, and organizational management. Since joining New Atlas in 2019, she has strengthened operational systems, supplier partnerships, and project execution frameworks.